Clear product images and customer-focused content are essential for increasing sales on Amazon. When Steven Pope and Fernando Narvaez, a Brand Manager from MAG, worked with a brand that relied heavily on swimsuit models, they realized that just...

Most Amazon sellers are getting Amazon PPC wrong, and it’s directly affecting their sales.  You’ve probably heard that you should start with an auto campaign, find a good keyword, then negate it to move it into an exact match campaign....

Adding a lot of new products to your Amazon store doesn’t guarantee more sales.More SKUs can confuse your customers and steal attention from your best-selling items. Sometimes, keeping it simple is the way to go.In this video, Steven Po...

Good leadership is key to any successful team. When things go wrong, it’s often due to leadership issues, not the team itself. Steven Pope, along with Jose Carlos Gonzalez, a Brand Manager from MAG, discusses how taking responsibility and impro...

Building a successful career as a Brand Manager is about more than just managing clients, it's about growing, learning, and leading. At My Amazon Guy, Steven Pope believes in the power of education and the importance of strong support systems.<...